so i bought mike dillards mlm traffic formula - a course that supposedly tells you how to get an endless flood of top notch leads using web strategies like google, blogs, etc.
now i got to hand it to mike. he has a pretty brilliant marketing strategy. well maybe not brilliant - but at least well executed.
mike leverages the following...
- mike knows his customer know little or nothing about marketing.
- mike knows that his customer wants to believe they can be successful without any effort or brain power.
- mike understands the connection between basic human greed and ignorance.
based on this, mike is counting that you will believe what he says in his marketing to buy his course and think it will work.
but let's look at this for just one second...
if 10% of the people in mlm put up a web page... that equals 1.5 million web pages, blogs, facebook pages, etc.
and if each of these people offer say mikes magnetic sponsoring... mike wins but you won't.
having watched some of the people promoting mikes stuff i find they don't stick around long. and you would figure with the price of admission that there would be a little more than 'if you build it they will come.'
so kudos mike - your good at hooking suckers. and maybe what you teach even works for a handful of people - but do the math - then you know why there are so many that have gotten burned.